|Fit ladies totally rocking the compression|
socks (credit: www.bitchyrunners.com)
So what I've done is formulated a three point plan that we can all participate in to reach out to Olympians so they're all clued in before Rio Olympics in 2016.
1. Send them to Race Expos
Elite athletes sometimes have to go to press conferences, skip registration and train before the event so they might be missing out on the pre-race expos they have at their events. There are tons of companies that make awesome compression gear. Many of them go to the Expos and all of them have experts at the booths that can help you formulate a recovery plan. They are just there to help and educate you. Oh and you can buy the socks right there on the spot so make sure they know to bring their credit card. Convenient, huh? Some of the consultants I've spoken to even run themselves.
2. Tell them about Meb Keflezighi
Meb, if you don't know, wins nearly every Rock n' Roll Half Marathon he enters. He's an American so he probably has better education and access to resources than some of the runners from East Africa and Sudan and such. Some of those countries can't even afford roofs on their schools.
|Meb looking tired before he|
knew about compression
Meb knows about compression. Like all of us who wear them, he has totally PRed in them. His PR is 2:09.08 which is seven seconds faster than when he wasn't wearing them. Seven seconds might not sound much to regular runners like us but it's MASSIVE for an Olympian.
|Awesome testimonials from real runners.|
3. Get them into Social Media
Facebook Fan pages and mommy runner blogs are great sources of information for everything running and endurance. Try and friend an Olympian and send them some links of good running sites so they can educate themselves on what we already know. They can read the comments themselves and see how stoked people are on their compression socks.
I've also made this ready-made tweet for you to raise awareness:
Help Us Educate Olympians on Benefits of Compression! http://bit.ly/141MaB7 @tricoachmartin #runchat #runnerds